Solve Sundsbo in Dissusion with Show Studio

Remember the adventures of Quirky Gentlewoman at London Fashion Week, documenting my vast exotic experience of the fashion world ? Well these also included myself and the original Quirky Gentlemen's attending a selection of the British Fashion Council and American Express Fashion Talks.
They were exclusive informative and honest conversations with key figures of the fashion industry with audience in attendance.



The Solve Sundsbo Conversation with Show Studio was a most for all fashion photography devotees. Mr Sundsbo has photographed some the most iconic figures in music such a Coldplay, Adele and Royhsopp and created some of the most recognised fashion photography for european and international fashion magazines such as Vogue, I-D, Dazed and Confused, Love and for numerous fashion brands campaigns such as Alexander McQueen,Yves Saint Laurent, Hermes and Tom Ford creating memorable fashion moments.


This was one of those fascinating talks that was inspiring as Solve Sundsbo was in conversation with Lou Stoppard from Show Studio, and as he is part of organisation, starting first as Nick Knight's assistant. Through his experience from an assistant to receiving client commission as an professional photographer, he wisdom and opinions drive the talk as you would expect it to.

(Solve Sundsbo on left and Lou Stoppard on the right) 

   
A very hardworking person with an charismatic attitude, he and Lou Stoppard questioned how he as a photographer identified with created an image and what has influenced him to created images.
He felt that is all about the depiction of the character that he and the subject create that influences the creation of the image, its the change of character by the subject is what interests him when image making and further the way he feels about fashion photography is like painting an image in a 'make up world'. Solve Sundsbo is firstly a fashion photographer and he spoke about his experience and perspective as an professional in his field. He wanted future photographers not to concentrate on having their own style, as as photographer he believes in letting his the different elements of his personality will direct the creative vision of the project and its subject.







One aspect of his conversation with Lou Stoppard created great interest in the audience when the subject of self-promotion was discussed, because of the level of communication created by social media. He felt 'Expression of oneself has changed' and has become the direction of self promotion through the increased popularity of social media.
Which he believed has changed our perception of how we view images and the quality of an image, because of the different types of camera resolution from a digital phone camera to the resolution of a traditional digital camera and its predecessors.
He feels through easy accessible of images through the internet our belief in seeking an image, has diminished our appreciation of the quality of an image, because of the development of digital camera and new technology, previously there was an keenness to seek out the work of an photographer or artists and it was only because of a deep curiosity and this was only driven, through a real desired need, which drove the seeker to part with money as part of the process.


As a sort after photographer he is still protective and honoured by specific clients who commission him for his talent, especially those who have a notable history and are still relevant to this day, and he feels they should be represented on social media with the same understood identity as a precious commodity, as an influential brand. He understands the need for photographic imagery the be referenced in music videos, as an homage to the created image on social media, not plagiarism.
One the fundamental topics for those that are questioning the use of moving image on social media especially its use on Instagram. He felt the use of movement is especially interesting when it used in slow motion to demonstrate the beauty of the fashion image, as this aesthetic understanding is intangible and individual.




I am happy to say he is a man of understanding for our need for diversity on the catwalk, and he believes there is not enough of it, he is especially concerned about the use of skinny models on used at NYFW, their use is hostile to women.
His choice of photographers who have changed and influenced fashion over the past 25 years have meet with great approval, in no actually Avedon, Penn as 'they have given us a new perspective of the world'. As we all need to understand the way they have given us knowledge; through a good vision of communication, we all need to be critical of photography. A photo needs to tell us a STORY. It should be an development of discovery, it should not be a conceived idea, accidents are best.




All Photogotgraphy was taken by Michael Williamson
Words by Olga Chee-a-tow

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